The Vita Coco spec spot is a bold reimagining of what’s possible in modern advertising, blending high-end product photography with AI-generated visuals and advanced VFX. Instead of traditional large-scale productions, we pushed the limits of technology to create an ad that feels cinematic, fresh, and vibrant—without the inefficiencies of the old-school agency model.

Our approach combined hyper-detailed AI-generated elements with real-world product shots, creating a seamless fusion of reality and imagination. Each frame was meticulously designed to enhance the brand’s tropical, refreshing aesthetic while maintaining the high-energy, engaging feel necessary for today’s digital-first audience.

A key creative decision was integrating AI-assisted animation with dynamic camera movements, elevating the energy and fluidity of the spot. Every second was crafted to maximize impact, ensuring that the visuals didn’t just tell a story but pulled the viewer into the world of Vita Coco.

The result? A visually stunning, high-performance ad that redefines what’s possible when cutting-edge AI meets expert craftsmanship.