For L.L.Bean’s SunSmart campaign, Conductor Productions led the production, while Futureboy Media played a key role in shaping the final vision through editing.

Finding the perfect music was crucial—it had to set the stage for a heartfelt moment between a mother and her son, capturing the warmth and nostalgia of time spent outdoors. The pacing of the edit was just as critical. It needed to seamlessly showcase a wide variety of apparel while allowing space for those special moments—the kind that make you pause, appreciate nature, and truly feel the connection between people and the outdoors.

Through careful pacing, music selection, and thoughtful storytelling, the edit transformed this campaign into more than just an apparel showcase—it became a beautiful, emotionally resonant tribute to outdoor adventures and the moments that make life meaningful.